Brief: To redesign the packaging Jimmy's Cocktails which spreads awareness about a social cause- Superstitions. Using the elements of the superstition and linking them with the design on the packaging was achieved through this project.
Project Type: Individual Project | Social awareness campaign
Duration: 15 weeks
Disclaimer: This is a student led hypothetical project.
Kaali Billi (black cat)
Nazar (evil eye)
Touchwood
All cans placed together
All bottles placed together
All products placed together
Of the 3 types in this new range, the following show the speculations for the Kaali Billi range of flavours as an example of the design language, the social media and advertising for this range.
Social media creatives - post and reel for Kaali Billi x Jimmy's Cocktails
Cheers to busting superstitions with unique flavours!
